Diamond
Our heritage
Eleven generations of trust.
GIA-trained leadership, certified from day one, and a promise of transparency that predates the word.
180Years
Oldest in Secunderabad
Est. 1846 — the oldest jewellery house in the city, trusted before independence and trusted today.
50Years
Makers to the makers
Manufacturers and wholesalers to India's top jewellery brands, from our own workshops.
7Years
Retail at MG Road
Retail excellence at Jade Arcade, Paradise Circle — the house open to everyone.
3Decades
BIS hallmarked
Among the first 100 jewellers in India to receive a BIS licence — the year Tanishq was founded.
Transparency like no other
Accurate weights
Every item's weight printed on your bill. What the tag says is what you pay for.
Break tests on camera
Monthly purity break tests, filmed openly — an industry first.
Best pricing
Best price guaranteed from the first minute. No bargaining needed, ever.
Owners on the phone
Every week the owners personally call 50+ customers for honest feedback.
Our legacy moments
Crafted for the divine & the distinguished.
From presidential gifts to sacred commissions, the house's craft has travelled far beyond MG Road.
A gift of state
President Bill Clinton
During his visit, President Clinton was presented a Lord Mahaveer silver statue from our store — a moment the family still treasures.
Shirdi
Shirdi Sai Baba
The Crown & Kavach for Shirdi Sai Baba were crafted by our karigars — sacred work entrusted to very few houses.
Las Vegas, USA
Lord Ganesh Temple
Sacred jewellery commissioned for the Lord Ganesh Temple, Las Vegas — our craft travelling from Secunderabad to the Nevada desert.
The family
The three who lead.
Eleven generations of gold. Three custodians of the house today.
Shashank Alijar
Director · GIA Gemologist
Shashank leads bridal, kundan, and diamond selection at Panna Jewellers Exclusive. Gemological Institute of America. -certified, he personally sits with every bride — sketching pieces around her saree, her budget, her dates. Every wax model gets his approval before a single gram is cast.
“A bridal set is a promise. My job is to make sure it lasts three generations.”
Vimal Mahender Kumar
Chairman
Mahender ji has guided PJE for over four decades — transitioning the house from silver to gold, from Uttam Jewellers to Panna Jewellers Exclusive. Trusted by three generations of Hyderabad and Secunderabad families, he still walks the floor every morning.
“We built our name one honest bill at a time. Nothing has changed since 1846.”
Devansh Alijar
CMO · Digital & Brand
Devansh brings PJE into the digital age — leading brand strategy, content, e-commerce, and everything the world sees online. An endurance athlete (Ironman 70.3, 4,000 km Kashmir-to-Kanyakumari cycle) and an active early-stage investor, he is the reason you found PJE from wherever you're reading this.
“180 years of trust doesn't scale itself. That's my job.”
~180
Years in Secunderabad
11
Generations of craft
100%
BIS hallmarked
4.9★
Google rating
The signature crafts
Four crafts, one family
Words from the family
Three generations of trust
A
Anagha R. · Hyderabad
★★★★★
“Panna made my grandmother's mangalsutra, then my mother's, and now mine.”
S
Sruthi K. · Vijayawada
★★★★★
“The tag said 12 grams and ₹1.08 lakh. That's exactly what the bill said too.”
M
Meera R. · Bangalore
★★★★★
“Shashank sat with us for two hours, sketched the whole bridal set by hand.”
Visit us
Come see us at PJE Store.
Panna Jewellers Exclusive, Jade Arcade, MG Road, Paradise Circle, Secunderabad- 500003,
Store Open 10:30am — 9:15pm.
Location